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BUS201 - Principles of Marketing

$700.00
SKU: BUS201

Principles of Marketing (3 credits)

In this course, student will learn about the marketing process, focusing on the needs and wants of the consumer, and will examine the range of marketing decisions that an organization must make in order to sell its products and services.

This course will introduce three stages of marketing: market analysis, product development to meet market demand, and advertising.

Course Objectives:

  1. To be able to assess market opportunities by analyzing customers, competitors, collaborators, context, and the strengths and weaknesses of a company.
  2. To be able to develop effective marketing strategies to achieve organizational objectives.
  3. To be able to design a strategy implementation program to maximize its chance of success.
  4. To be able to communicate and defend your recommendations and critically examine and build upon the recommendations of your classmates both quantitatively and qualitatively.

Syllabus


Course Materials & Tuition 

Chernev, Alexander. The Marketing Plan Handbook, Cerebellum Press; 4 edition (November 1, 2014). ISBN:  9781936572397

  $27.95


Tuition


$700.00


Total Cost of Course  


$727.95