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Course 310 - Intermediate Fund Raising (CFRE)
Course 310 - Intermediate Fund Raising (3 credits) (Prerequisite: Fund Raising Basics)
Explores the various approaches to effectively communicating an organization's message to potential clients, staff, community, churches, and donors. Topics include; designing and writing publications, such as newsletters and brochures, and using various types of media - Internet, TV, radio, newspapers, magazines, and video to promote urban ministry.
This course counts toward credit as a Certified Fund Raising Executive (CFRE Certification).
Professor: John B. Savage
Learning Objectives for this Course
- Introduction to Course 310.
- Get acquainted with fellow students and the instructor.
- To look at the relationship of the nonprofit parachurch ministries to the Church, with an emphasis on obtaining volunteer involvement and financial support.
- To introduce the student to the essentials of planning for the development effort; including the process, the necessary documents, and the roles of the various individuals who will be involved.
- To help the student understand the role of the professional development consultant in the nonprofit ministries's fund raising efforts.
- To introduce the student to the issues related to faith and fund raising.
- To look into the various ways a ministry can approach the business community for support.
- To look at the importance of the monthly giving program and how to use it most effectively.
- To introduce the student to strategies for analyzing donor information and how to use it.
- To take brief look at some of the pitfall of fundraising.
- To introduce the student to some strategies for using special events to generate income and acquire new donors.
- To focus, particularly, on the essential principles of conducting a successful fund raising banquet.
- To share various elements of an effective nonprofit ministries newsletter
- To begin exploring the various avenues for marketing the ministry.
- To introduce the student to the important roles of the board of directors and the Executive Director in the fund raising process.
- To introduce the student to some principles of donor demographics, computerized records, and cultivation strategies.
- To introduce the student to the various ways a ministry may market itself.
- To help the student understand the basic principles of media relations and radio fund raising.
- To examine some of the principles of fund raising via the Internet.
- To take an extended look at the principles of major gift and foundation fund raising.
- To introduce the student to the importance of research in the development process.
- To give the student the opportunity to look back on the subject matter of this course and consider the principles and insights that were gained.
- To evaluate the student's comprehension of the course materials through a comprehensive final examination
Course Materials & Tuition
|Achieving Excellence in Fund Raising $45.00|
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