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Course 310 - Intermediate Fund Raising

SKU: CVC 310

Course 310 - Intermediate Fund Raising (3 credits) 

Explores the various approaches to effectively communicating an organization's message to potential clients, staff, community, churches, and donors. Topics include; designing and writing publications, such as newsletters and brochures, and using various types of media - Internet, TV, radio, newspapers, magazines, and video to promote urban ministry. 

Learning Objectives for this Course

Week One

  • Introduction to Course 310.
  • Get acquainted with fellow students and the instructor.
  • To look at the relationship of the nonprofit parachurch ministries to the Church, with an emphasis on obtaining volunteer involvement and financial support.

Week Two

  • To introduce the student to the essentials of planning for the development effort; including the process, the necessary documents, and the roles of the various individuals who will be involved.
  • To help the student understand the role of the professional development consultant in the nonprofit ministries's fund raising efforts.

Week Three

  • To introduce the student to the issues related to faith and fund raising.
  • To look into the various ways a ministry can approach the business community for support.

Week Four

  • To look at the importance of the monthly giving program and how to use it most effectively.
  • To introduce the student to strategies for analyzing donor information and how to use it.
  • To take brief look at some of the pitfall of fundraising.

Week Five

  • To introduce the student to some strategies for using special events to generate  income and acquire new donors.
  • To  focus, particularly, on the essential principles of conducting a successful fund raising banquet.

Week Six

  • To share various elements of an effective nonprofit ministries newsletter
  • To begin exploring the various avenues for marketing the ministry.

Week Seven

  • To introduce the student to the important roles of the board of directors and the Executive Director in the fund raising process.
  • To introduce the student to some principles of donor demographics, computerized records, and cultivation strategies.

Week Eight

  • To introduce the student to the various ways a ministry may market itself.
  • To help the student understand the basic principles of media relations and radio fund raising.
  • To examine some of the principles of fund raising via the Internet.

Week Nine

  • To take an extended look at the principles of major gift and foundation fund raising.
  • To introduce the student to the importance of research in the development process.
  • To give the student the opportunity to look back on the subject matter of this course and consider the principles and insights that were gained.
  • To evaluate the student's comprehension of the course materials through a comprehensive final examination


Course Materials & Tuition 

Achieving Excellence in Fund RaisingISBN: 078-7962562.
The Monthly Partner ISBN: 0-9754399-1-X 
PDF version available in course

free PDF
Total Cost of Course

On-Site Requirements


Ministry Director 

  • How he/she approaches the fund raising responsibilities of the ministry. 
  • His actual activities related to fundraising in the past year 
  • How he/she views the role of the board of directors. 

Director of Development

  • How he/she views the role of the CEO and the board in the mission's fundraising efforts
  • What has been done in the past 12 months to cultivate donors and use volunteers in fund raising efforts. 
  • Specific meetings/activities/policies that are used to help educate and thank donors in order to increase their support of the ministry.
  • How volunteers have been used to raise funds for the ministry in the past year.
  • What are other ways volunteers help the ministry.
  • Opinion - what's more important, cultivating existing donors or trying to find new ones?
  • Direct Mail Fundraising
  • What percentage of the mission's income comes from direct mail donation.
  • How many staff members are involved with this aspect of fund raising, etc.
  • Use of foundations in Fundraising

Board Member - role in Fundraising



  • Reconciliation of faith and fundraising techniques
  • Mission's programs in current giving, capital giving, and planned giving
  • Mailing list: how many names, when were they added? 
  • Active donors: number that have given a gift in the past year? 
  • Development history: What has the ministry been doing in the past three to five years (direct mail, newsletters, etc.)? 
  • Staff: how many people assist in development including volunteers? 
  • Target markets: from what type of community is the ministry raising funds (metropolitan, rural, combination, West Coast, Midwest, etc.)? 
  • What is the budget of ministry? 
  • How much needs to be raised in the next 12 months? 
  • How much has been budgeted to raise the funds? 
  • Will additional staff members need to be hired or is present staff sufficient? 
  • Will volunteers be used? 
  • How does the board help raise money?
  • Information about programs and statistics showing services rendered, etc.
  • Testimonials of people helped, staff members, local celebrities

Before paying for the course using the "Add to Cart" process you must be an enrolled student with City Vision University and have read the "Cancellations and Settlements" form.  For Admission and Enrollment procedures please visit our "Enroll Now" page.