GAINING SUPPORT FROM BUSINESS AND INDUSTRY
by Steve Burger, Executive Directory ,Union Gospel Mission, Seattle, WA 1989
What is the role of the Rescue Mission in relationship to its community and how does it relate to that community and its business leaders. It is the Biblical role of "servant" that we rightly play, and as we carry out Christís commandments and example in being a servant in serving the needy we also serve the church and the community. As we "give the cold cup of water in His Name" we do a valuable community service, one that we should share, no, that we must share with all who will hear. As we present the "Good News" in word and in action, we are both unique in our service and in our results. Businessmen are socially concerned and want to see results. What an opportunity to share in a positive way the results of rescue and witness the power of our Lord as we are able to increase our ministry.
WHY SHOULD A BUSINESSMAN SUPPORT A RESCUE MISSION?
- We offer a vital service.
- He believes in the private sector.
- We have results.
- Our costs for services rendered is less.
- Social concern is good business.
- We have dedicated staff.
- He believes in personal responsibility and the work ethic.
WHY SHOULD WE SEEK BUSINESS SUPPORT?
- We are performing a vital service important to him
- We need friends in days like these.
- We need free and low cost food, goods, and services.
- We need professional services.
- We need Jobs for our clients.
- We need financial assistance.
- We have a witness to our community.
HOW DO WE SEEK BUSINESS SUPPORT?
The most important part of building support is the building of an awareness, an image in our community which keeps our name alive in business, and community circles4 Building an AWARENESS with the Business Community.
The Bible tells us "that a city built on a hill can not be hid" and neither should our service to our God in our community.
WE MUST BUILD A POSITIVE IMAGE..
An image is how people see us, Not necessarily what we do.
IN YOUR COMMUNITY, IF PEOPLE WERE ASKED WHO CARES FOR TRANSIENTS, ETC.... .WHAT WOULD THEIR ANSWER BE?
WHAT IS OUR IMAGE.....
- IN THE CHURCH, AND AMONG THE PASTORS?
- Businessmen go to church
- Businessmen talk to pastors
- We are the arm of the church
- WITH OTHER SOCIAL SERVICE AGENCIES AND PERSONNEL
- Are we cooperative?
- Do they think we meet a vital need?
- IN THE GENERAL COMMUNITY?
- Do they know we exist?
- Do they see us the same way we do?
- Are we perceived as a "servant"?
BUILDING AN IMAGE AND AWARENESS
1. Start with your churches and friends.
- Hake sure they perceive the Mission
- Make sure our outreach, our ethics, our beliefs.
2. Be a good neighbor in your local community.
- Make friends with neighbors.
- Work with them for common goals (parking, etc.)
- You need them, and they need you.
1). Help by doing things
2). Get them to realize your vital service
3). Purchase whenever possible from your neighbor
3. Donít assume....
- All these people are against us.
- they think we just "bring the drunks".
- make positive approach.
- our financial management is up to
STEPS TO GAIN SUPPORT FROM BUSINESSMEN
- Operate a vital program meeting community needs.
- Share that program through media, newsletters, etc.
- Get involved in community service projects.
- Join an organization which gives you opportunity to meet community businessmen. (YMCA, ROTARY, KIWANIS, etc.)
- Be an expert in that which you have expertise.
- Be available to speak to business related organizations.
- Attend annual meetings of business related groups and meet as many as possible.
- Attend a businessmanís Bible study, prayer group, etc.
- Work with board members to gain business contacts, and finances.
KINDS OF BUSINESS SUPPORT AVAILABLE (financial)
- Capital funds
- Special giving
- Business foundations
- Employee giving programs
APPROACHING THE BUSINESSMAN FOR FINANCIAL SUPPORT
- Present your need through individuals and group speaking opportunities (with care)
- Present your need to individuals specifically who you know have business contacts or make decisions in the business.
- Use board members to present special needs and get your foot in the door.
- Carry newsletters to give to any person at any time.
- Whenever possible find someone, something in common when making in cannon when making cold approach.
- Send letters relating to important special needs, or Christmas needs to businessmen where you have had contact.
- Follow up media campaign, etc. with letter seeking support. Strike when the iron is hot.
- Make letter as personal as possible.
- Sign them all personally.
- Relate especially to need, and give an amount which will help.
- Deal with needs which have a wide community interest.
- Keep every business card you ever get, write down names of for further letters, and contact.