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BUS610: Management of Technology and Innovation

$800.00
SKU: BUS610/BUS410

Professor: TBA

A study of the approaches applied to the advancement of technology and innovation systems in enterprises. Topics covered include diffusion of innovations, how disruptive innovations impact existing markets, technology-driven innovation in new and established firms, new product road mapping and management, information systems structure and integration, shaping a firm’s overall strategy, and leading change through innovation management. 3 Credits.

Course Objectives

In addition to the program outcomes marked with an asterisk above, BUS610 is built around four course objectives:

  1. Analyze disruptive innovation in an organizational context to shape managers’ strategy and innovation mindset (Bloom’s taxonomy level 4).
  2. Apply the learned concepts to the improvement of an innovation or a new product development (Bloom’s taxonomy level 3).
  3. Apply the levers of innovation to the improvement of an organization’s business model by stimulating creativity and value creation (Bloom’s taxonomy level 3).
  4. Develop an awareness of the range, scope, and complexity of technological innovation to sustain the applications of new businesses, products and technologies (Bloom’s taxonomy level 6).

Each course objective listed above is tied to a multi-week period listed below under the “Course Schedule” table.

Books

Title Cost
Moore, G. A. (2014). Crossing the chasm: marketing and selling disruptive products to mainstream customers. New York, NY: HarperBusiness. Series: Collins Business Essentials. 288 pages   ISBN-10 #0062292986 $12.48 (Paperback version)
Davila, T., Shelton, R. D., & Epstein, M. J. (2013). Making Innovation Work: how to manage it, measure it, and profit from it. Upper Saddle River, N.J: Pearson FT Press PTG. 368 pages. ISBN-13 #9780133093353 $29.05 (Hardcover version)
Raynor, M. E. (2011). The innovators manifesto: deliberate disruption for transformational growth. New York: Crown Business. 256 pages.   ISBN-13 #9780385531672 $9.99 (Kindle version)
Total Cost of Course, including Books (at Full Price) $851.52
Textbooks can also be ordered from the following links:
https://www.amazon.com/Crossing-Chasm-3rd-Disruptive-Mainstream/dp/0062292986/ref=sr_1_1?ie=UTF8&qid=1493319326 &sr=8-1&keywords=9780062292988 (Paperback version)
https://www.vitalsource.com/products/making-innovation-work-tony-davila-v9780133093353 (eTextbook Vitalsource version)
https://www.vitalsource.com/products/the-innovator-39-s-manifesto-michael-raynor-v9780385531672 (eTextbook Vitalsource version)

Syllabus