Ian Anderson

Nonprofit Email Marketing: The Basics

Email marketing is a powerful advertising and networking tool that no serious nonprofit organization should be without. Whatever your 501c3s mission, targeted email marketing is the best way to keep in touch with your donor base, expand your reach and improve your fiscal contributions.

Conceptually, email marketing lists are simple. Theyre not unlike the opt-in catalog subscriptions of yesteryear, or traditional printed nonprofit newsletters/flyers - theyre just online.

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