Karen Zapp

Increase Response for Your Nonprofit Organization by Getting to Know Your Donors

Increase Response For Your Nonprofit Organization By Getting To Know Your Donors


Karen Zapp - Date: 2007-02-22

Copy that inspires larger donations, motivates more advocacy, or spurs greater response of any kind begins with knowing your donor, your prospect, your audience. That's why a fundamental rule of writing strong copy is... "Know Thy Audience."

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