networks

Nonprofit Email Marketing: The Basics

Email marketing is a powerful advertising and networking tool that no serious nonprofit organization should be without. Whatever your 501c3s mission, targeted email marketing is the best way to keep in touch with your donor base, expand your reach and improve your fiscal contributions.

Conceptually, email marketing lists are simple. Theyre not unlike the opt-in catalog subscriptions of yesteryear, or traditional printed nonprofit newsletters/flyers - theyre just online.

Fundraisers and Fundraising Tip: Thank You Letters for Post Fundraiser Events

If you have a large car wash fundraiser in the community to raise money for your youth nonprofit group then it will take a lot of coordination and help from local business people. For instance you will need a location and you probably need to print flyers and maybe you will borrow a pressure washer. All these things can be donated by the small businesseses in your town.

Online Fundraising: Build Your List of Email Donors in 10 Simple Internet and Offline Ways

Your greatest challenge as an email fundraiser is your list. If your organization is typical, only 10% of the people in your donor file have given you their email address. And that list isn't growing any larger all on its own.

Email fundraising is new, but email isn't. So donors and potential donors dont divulge their email addresses easily. They're tired of spam. They're
afraid of online fraud. They're protective of their inboxes.

The Four Major Forms of Fundraising

Fundraising is, without a doubt, extremely challenging work. For any of you with experience in this line of work, you will understand what I mean. For the rest of you, go out and volunteer your time with a local non-profit organization. After that, I think you will understand. While this can be a challenging profession, it continues to be quite rewarding in many respects. This article was drafted with the new fundraising coordinator in mind. So listen up, kids!

Make Money Through Relationship Building: Grant Writing Basics

Grant writing is really a misnomer, because so much of getting a grant has nothing to do with writing, but with relationship building. Some foundations support your organization year after year, and yet have never actually met you! Why not take the first step in relationship building and invite them to come visit? In my first full-time grant writing job, I learned just how valuable this small step could be: to the tune of $60,000 of unexpected funding!

Join the Team, Be a Player

Join the Team, Be a Player

Belonging to community boards and organizations is an essential first step to getting a place at the table for your library. But becoming an active member, or even leader can really pay off.

By Steve DelVecchio

Being active in the community can take a lot of extra time and hard work, but it will pay off in the long run.
-- Mary Brown, Director of the Union County (FL) Public Library

Building Partnerships Success Stories

Building Partnerships Success Stories

WebJunction members and their libraries engage in a wide range of successful partnerships. Here are some of the success stories from the field.

By Steve DelVecchio

As these stories from WebJunction members show, everything from Head Start to horticulture can make for great partnerships for your library. The key is that the relationship be mutually beneficial and advance the mission of both partners.

Getting a Seat at the Table

Getting a Seat at the Table

How do you make sure that your library is well represented and an active participant in the process when resources are allocated for community services? WebJunction members share their experiences and advice.

Be There, Be Visible, Be in the Know

Be There, Be Visible, Be in the Know

The first step to building community partnerships that will get your library a place at the table is to make sure your library has a presence on community boards and organizations.

By Steve DelVecchio

 

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