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BUS201 - Principles of Marketing


Principles of Marketing (3 credits)

In this course, student will learn about the marketing process, focusing on the needs and wants of the consumer, and will examine the range of marketing decisions that an organization must make in order to sell its products and services.

This course will introduce three stages of marketing: market analysis, product development to meet market demand, and advertising.

Course Objectives:

  1. To be able to assess market opportunities by analyzing customers, competitors, collaborators, context, and the strengths and weaknesses of a company.
  2. To be able to develop effective marketing strategies to achieve organizational objectives.
  3. To be able to design a strategy implementation program to maximize its chance of success.
  4. To be able to communicate and defend your recommendations and critically examine and build upon the recommendations of your classmates both quantitatively and qualitatively.


Course Materials & Tuition 

Kotler, Philip and Armstrong, Gary. Principles of Marketing, Pearson Education Limited; 1 edition (November 1, 2014). ISBN:  9781292092485




Total Cost of Course  


To register for this course:

  1. If you are not already a student: Apply Now & agree to the terms of the included Enrollment Agreement. Once your application is approved, log in to Populi to register.
  2. If you are a student: log in to Populi, and register from your student dashboard.

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