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BUS603: Marketing Management

Course Description

This course is a study of advanced marketing management, especially product, price, promotion, and distribution problem solving. The legal and social environment within which marketing problems occur is also discussed. This course covers marketing management for nonprofits, ministries and businesses.

Course Objectives

After completing this course, you will be able to:

  1. Demonstrate how marketing concepts, research and strategies enhance an organization’s success.
  2. Analyze strategies that create a value offering, build brand recognition, and maximize channel options available in the marketplace.
  3. Develop new marketing strategies that tangibly enhance an organization’s success in existing and new markets.
  4. Develop a marketing plan for a nonprofit organization, ministry or business.

Syllabus

Course Materials & Tuition 

Marshall, G., & Johnston, M. (2015). Marketing management (2nd ed.). New York City, NY: McGraw-Hill. pp. 576 (ISBN: 9780078028861)

$18.99 (Kindle version)

Leroux Miller, K., & Andresen, K. (2010). The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (1 edition). San Francisco, CA: Jossey-Bass. ISBN-10: 9780470539651

$20.79

Tuition

$800.00

Total Cost of Course

$839.78