This course is a study of advanced marketing management, especially product, price, promotion, and distribution problem solving. The legal and social environment within which marketing problems occur is also discussed.
After completing this course, you will be able to:
- Demonstrate how marketing concepts, research and strategies enhance a firm’s success.
- Analyze strategies that create a value offering, build brand recognition, and maximize channel options available in the marketplace.
- Develop new marketing strategies that tangibly enhance a firm’s success in existing and new markets.
Course Materials & Tuition
|Marshall, G., & Johnston, M. (2015). Marketing management (2nd ed.). New York City, NY: McGraw-Hill. pp. 576 (ISBN: 9780078028861)|
$18.99 (Kindle version)
|Cooke, P. (2012). Unique: Telling your story in the age of brands and social media. Grand Rapids, MI, Baker. pp. 256 (ISBN: 9780801017605)|
|Total Cost of Course|