Jim Gould

Why Fundraising Is the Same as Friendraising

Why Fundraising Is The Same As Friendraising

Jim Gould - Date: 2007-03-01

We all know that people give money to people, not to organizations. That is why it is so important for nonprofits to target their potential large donors and figure out ways to draw them into the community that is the organization. When a large donor feels comfortable with the people involved, they will feel comfortable contributing to the success of those people.

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